The printing and packaging industry has long been a cornerstone of manufacturing, yet hiring managers today face unprecedented challenges in attracting and retaining talent. With a shifting workforce and evolving economic conditions, businesses in this sector must rethink their strategies to remain competitive. Here are some of the most pressing issues currently affecting hiring managers in the industry:
1. Aging Workforce & Increased Retirements
One of the most significant challenges is the higher-than-normal rate of workers aged 55 and older leaving the workforce. Many skilled press operators, technicians, and production managers who have spent decades honing their craft are reaching retirement age, creating a skills gap that is difficult to fill. Unlike previous generations, fewer younger workers are stepping in to replace them, leaving a growing void in experienced personnel.
2. Lack of Interest in Blue-Collar Roles
The appeal of blue-collar jobs, including press operation and other hands-on roles, has declined over the years. Many younger job seekers are gravitating toward technology-driven fields or roles with remote work flexibility. The perception that manufacturing jobs are physically demanding, repetitive, and less lucrative compared to other industries further deters new talent from entering the field. Without a strong pipeline of trainees and apprentices, hiring managers struggle to find workers willing to take on these critical roles.
3. Wage Disparity with Competing Industries
The pay scale in the printing and packaging sector has not kept pace with competing industries, making it even more difficult to attract top talent. Industries such as construction, logistics, and even warehousing often offer higher wages and more comprehensive benefits, making it easy for potential employees to choose alternative career paths. To remain competitive, companies need to reassess their compensation structures and consider incentives such as sign-on bonuses, tuition reimbursement, and career advancement opportunities.
4. Industry Consolidation & Workforce Drain
Mergers and acquisitions continue to reshape the printing and packaging industry, leading to monopolization in some markets. As companies consolidate, many skilled professionals find themselves cycling through the same limited pool of employers. This repetitive cycle can lead to burnout, career stagnation, and ultimately cause workers to leave the industry altogether. In some regions, employees have already worked for all the major players, leaving them with no viable employment options within their expertise.
Addressing the Challenges: What Can Hiring Managers Do?
Despite these challenges, hiring managers can take proactive steps to attract and retain skilled talent:
Invest in Training Programs: Partner with trade schools and technical programs to create pipelines for new talent.
Improve Compensation & Benefits: Ensure wages and benefits are competitive with similar blue-collar industries.
Enhance Workplace Culture: Promote career growth, work-life balance, and opportunities for professional development.
Leverage Automation & Technology: Use technology to alleviate labor shortages and make roles more attractive.
Rebrand the Industry: Shift the narrative around blue-collar jobs by emphasizing stability, benefits, and long-term career growth.
The printing and packaging industry is at a crossroads, and hiring managers must adapt to these evolving workforce dynamics. By addressing these challenges head-on, businesses can ensure a strong and sustainable workforce for the future.